2009 to see strong focus on alcohol harm and the young
Seasonal over-indulgence by the media in alcohol-related stories can cause headaches that last well into the New Year and 2009 is no exception.
A Liberal Democrat MP chose New Year's Eve to release figures showing an increase in hospital admissions, particularly among the under 40s, and pointed to the "iceberg effect" of irresponsible drinking that creates long-term health problems that can take decades to surface.
Daytime television also featured an item on the part played by alcohol in relationship problems, citing figures that show two out five people are concerned about the drinking habits of someone close to them.
A government spokesman said: "We are determined to reduce the health and social harms caused by alcohol. The government's £10 million 'Know Your Limits' campaign arms people with the facts about alcohol and its effects.
"The government recently announced its intention to crack down on irresponsible promotions and impose new standards on the alcohol industry. We have not ruled out taking action on very cheap alcohol."
The New Year sees the expansion of the voluntary code on labelling of alcoholic drinks, which should now include information about alcohol units by volume and safe levels of consumption as well as advice to consumers on where to go for further information.
NHS PCC this month will publish an updated primary care service framework for alcohol developed with the Department of Health. Existing resources are available here.
Also due for publication is a new set of guidelines on alcohol consumption and young people by Sir Liam Donaldson, the chief medical officer.
Healthy eating also top of the New Year health promotion menu
The first TV adverts in the Change4Life campaign were shown on 3 January. The campaign aims to start a lifestyle revolution, promoting awareness of the health risks of poor diet and lack of exercise and reversing the alarming childhood obesity trend.
In a joint letter, the chief medical officer and chief nursing officer urge health care practitioners to support Change4Life and to order support materials. Leaflets, posters and stickers can be ordered online or by phone and are free of charge.
Read the letter here.
Read more about Change4Life here.
Ben Dyson named in New Year honours
One laudable seasonal indulgence was the award of a CBE to Ben Dyson, director of primary care, Department of Health. Ben Dyson writes about the role of primary care in the first issue of Commissioning Excellence, a new publication aimed at raising the profile of primary care contracting and commissioning issues among board members and senior managers of PCTs. Download issue one here.
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